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Free website offer from iPay.in poised to optimize ‘kirana’ stores for ‘Zero Moment of Truth’ in India


IPay.in, the startup we wrote about recently, has started offering free websites for ‘kirana’ (local grocery) stores. Bringing small businesses online is the holy grail of monetizing local commerce. There are many companies who have undertaken this noble mission. Google tried Get India Businesses Online, while GoDaddy is also incentivizing small businesses to come online. Shopify.in is making it easy for shops to setup their e-commerce store online. Locally, Hyderabad-based Nowfloats is an emerging player that is scaling fast in the sector. What Google calls ‘Zero Moment of Truth’ won’t spare ‘kirana’ stores, as we start to search information from our mobile phones about businesses around us. IPay lakamsani group hyderabad-YourStory IPay three sided marketplace. (Business-In-a-Box) At present, iPay.in partner merchants make over 22% additional revenues. Small businesses have another deal for free. Thanks to iPay Tech India (P) Ltd, Hyderabad-based patent pending technology driven e-commerce enabler, is building and offering free websites.

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